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2019 RETAIL WORKSHOP

RETAIL WORKSHOP
TUESDAY, JULY 16, 11AM-1PM
DEVON BOATHOUSE

Please join us for Downtown Oklahoma City Partnership’s third Retail Workshop on Tuesday, July 16th, 2019 from 11:00am to 1:00pm at the Devon Boathouse. Environmental psychologist, “Why We Buy” author, and Envirosell CEO Paco Underhill will be giving the keynote presentation, with additional “best practices” information from the Downtown OKC staff. 

Underhill founded Envirosell Inc. in 1986 as a testing agency for prototype stores. Envirosell has worked in 46 countries and with more than half of the Fortune 50 list. With branch offices in London, Milan, Shanghai, Seoul, Tokyo, Mexico City and Sao Paulo. While prototype testing of stores, restaurants and bank branches is still 30% of its business, its largest clients in 2019 are technology companies trying to understand consumer behavior in store, in home, on the job, and online. 

Underhill is the author of popular books including Why We Buy: The Science of Shopping, which is filled with observations and important lessons from the cutting edge of retail. The revised edition includes three new chapters that focus on global markets, online retail, and the latest innovations that help successful stores capitalize on shoppers’ unspoken inclinations and attractions. All the original chapters have been updated to reflect the current state of our changing consumer culture.

Your $20 registration cost includes a catered lunch and a signed copy of Why We Buy.

Free parking is available on site.
For questions, contact Holly Hoyler at holly@downtownokc.com.